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InSpe can help you embrace variable data printing. Revolutionary, but proven, techniques can help you gain your customers' attention and encourage them to respond. Differentiate your company from your competitors. Join forces with InSpe and reap the rewards of 0ne-to-One communications.

Targeting Your Audience with Greater Precision
With variable data printing you create short runs, but short runs that vary (versioning). Through versioning, print can be more closely targeted to the audience. For example, customers can differ by geography, by sex and by age. Hence, your customers can be targeted with more precision with collateral designed to reflect these differences. Varying the message for each recipient is the most powerful form of variable data printing.

Variables
Sex Age Marital Status Life Style Race Language	Geography Rent or Own Occupation Education Number of Children	Country of Birth Religious Beliefs Political Beliefs Hobbies Sports

Communicating with your audience individually Communicating with your audience individually is a lot different from broadcasting to them as a group. What you say is a function of how much you know about each individual. A recent industry study from CAP Ventures indicates that personalized printing offers a 36% increase in response rates over conventional direct mail. The average order size is nearly 25% larger and response times are one third faster. Most significantly, personalized printing results in a nearly 48% rate of repeat orders, proving that it helps strengthen customer relationships.